Some weeks I worry over what I am going to blog about. Some times it is a rant and rave and I usually have plenty of those being a “street walking Realtor” ! I don’t manage, I just list and sell so I have some amazing occurences. However this week, I have a whole new topic. What do we, as Realtors actually do, as in listing and selling? In losing a listing a week ago, I rethought what I actually did to market the property and what didn’t I do or could have done better!
This subject came to me as my husband is appearing in court as an expert witness in a real estate transaction and made the comment: It is interesting as most of the public or our Buyers and Sellers have no idea what we actually do, and some think we charge way too much. So to start at the beginning, we usually do a sales analysis of the property. I don’t know about you but almost all of my customers want demographics – who lives in the area, financial capability, schools, education levels, community offerings, unincorporated or not, etc., etc. You are probably thinking: Why do they need all that information? If you are listing the property, you need to know everything you can about the area, and if you have the Buyer, they want all the information they can get. Either way, you need to be an expert in the community. Marketing, advertising, explanation of listing agreement or contract aspects, addendas that are added and why, showings, negotiation, inspections, financing, closing statement and what encompasses the statement and why. I don’t know about you, but just reading the list is exhausting. And this is a small portion of what we do. So I don’t mean to go on and on but by the time you are through whether it is with the Seller or Buyer, sometimes we work way more than what we are paid and vice versa!
So my fellow Realtors let’s be good to each other and have a productive week!
Until Next Monday,