I am a daughter
I am a wife, partner and best friend
I am a mother
I am a real estate broker
I am a teacher
I am a Florida REALTOR⊚
“Don’t cry because it ‘s over. Smile because it happened.” ~ Dr. Seuss
Content amplification happens when you expand the initial base of tastemakers who read, vet and share your content. As a result, you increase your content’s reach over time.
To maximize reach and ultimately conversion, consider content amplification as part of your content marketing strategy. Specifically, it relates to content circulation including optimization, amplification and distribution. It’s not a stand-alone tactic.
Tap into the power of social communities for content amplification. Become an active member known for paying-it-forward.
Before asking influencers to amplify your content, you need a way to connect with them.
Think: WIIFM—What’s In It For Me?
Answer this question from the influencer’s perspective before you ask for help amplifying your content. This way you can position your request to get the best reception.
Use personal outreach to make influencers feel special.
While your content marketing must be non-promotional, it’s short sighted not to allocate budget to promote your content.
Test different advertising options based on content focus, desired audience, and business objectives. While Facebook advertising is a must-have for both B2C and B2B due to its reach and micro-targeting ability, determine where your prospects spend their content consumption time and test those advertising options.
It’s the ultimate goal of every content marketing strategy. To build an owned audience that trusts and consumes your information. With this base of readers, you build long-term relationships some portion of which will become customers.
Join me on Facebook and “Like” my page at:
Read my blog at: