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Customer Experience Is The New Marketing Black
Customer Experience Lessons You can learn a lot about customer experience and how to treat your audience from your mother.
Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.
They translate to leads and sales; they’re proof of your marketing acumen.
Yet they’re human beings.
While as a marketer you may not care, you should pay attention to them.
Because these potential buyers and customers have people who care about and depend on them.
These people sway buying decisions based on how they feel about your products, business and brand—your customer experience.
Want to know a secret (Of course you do!)?
Customer experience is the new marketing black. Tweet This
In a world where messages bombard us everywhere we look, your audience can’t focus. To stand out, show them you care.
This concept isn’t new.
Customer experience is at the heart of Aesop’s Fable about the Sun and the Wind. They bet on who could make a man remove his coat first.
Like your push advertising, the wind blew and blew. As a result, the man got cold and gripped his coat tighter. Similarly, the more you force your marketing messages on your audience the more they find ways to avoid them.
Then the sun burned brightly making the man so hot he removed his jacket. The sun was like your pull marketing. It’s useful for your audience; they actively look for it.
Like your mom, stop and appreciate your audience. They deserve your respect.
More next Monday...
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