Matey For FR
Matey For FR
Quote of the Week
"Generosity is giving more than you can, and pride is taking less than you need." ~ Khalil GibranFeatured Link of the Week
Get Registered NOW for Florida REALTORS Convention 2017: Dream Big! www.Convention.FloridaRealtors.orgTip of the Week
Customer Experience Is The New Marketing Black
Customer Experience Lessons You can learn a lot about customer experience and how to treat your audience from your mother.
Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.
They translate to leads and sales; they’re proof of your marketing acumen.
Yet they’re human beings.
While as a marketer you may not care, you should pay attention to them.
Wonder why?
Because these potential buyers and customers have people who care about and depend on them.
These people sway buying decisions based on how they feel about your products, business and brand—your customer experience.
Want to know a secret (Of course you do!)?
Customer experience is the new marketing black. Tweet This
In a world where messages bombard us everywhere we look, your audience can’t focus. To stand out, show them you care.This concept isn’t new.
Customer experience is at the heart of Aesop’s Fable about the Sun and the Wind. They bet on who could make a man remove his coat first.
Like your push advertising, the wind blew and blew. As a result, the man got cold and gripped his coat tighter. Similarly, the more you force your marketing messages on your audience the more they find ways to avoid them.
Then the sun burned brightly making the man so hot he removed his jacket. The sun was like your pull marketing. It’s useful for your audience; they actively look for it.
Like your mom, stop and appreciate your audience. They deserve your respect.
More next Monday...
Source: www.HeidiCohen.com
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Monthly Archives: April 2012
Angels walk among us…Silent Angels
What is Silent Angels? It is a philosophy that believes that helping others is the right thing to do – but doing it anonymously. Silent Angels was founded in 2002 by the President and several past Presidents of the Florida Association of … Continue reading
Where in the World Am I?
The other day someone asked me what I had been up to lately? What was I doing that had me so energized? Listing and selling real estate, attending some great education programs and…traveling to Florida REALTOR® District Conferences across the … Continue reading
AS-IS ~ What Exactly Does That Mean?
What exactly does AS-IS mean? I always thought when you were buying a property AS-IS meant that you were buying the property in whatever way it was at that given moment. I may have to rethink that concept. Over the last several … Continue reading
MVP…Member Value Plus
I just registered for NAR’s Mid-Year meetings in Washington, D.C. and NAR sent me an email for the new MVP program (Member Value Plus). Here’s the Plus: I just got 3 email brochures that normally cost $38…I got them for … Continue reading
Countdown to the REALTOR Rally in DC
May 17th on the lawn of the Capitol in Washington DC. REALTOR Rally: this is where we show our Legislators we mean business….real estate business. NAR is pulling out all the stops, there are busses to get you there and take … Continue reading
