Matey For FR
Matey For FR
Quote of the Week
"Generosity is giving more than you can, and pride is taking less than you need." ~ Khalil GibranFeatured Link of the Week
Get Registered NOW for Florida REALTORS Convention 2017: Dream Big! www.Convention.FloridaRealtors.orgTip of the Week
Customer Experience Is The New Marketing Black
Customer Experience Lessons You can learn a lot about customer experience and how to treat your audience from your mother.
Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.
They translate to leads and sales; they’re proof of your marketing acumen.
Yet they’re human beings.
While as a marketer you may not care, you should pay attention to them.
Wonder why?
Because these potential buyers and customers have people who care about and depend on them.
These people sway buying decisions based on how they feel about your products, business and brand—your customer experience.
Want to know a secret (Of course you do!)?
Customer experience is the new marketing black. Tweet This
In a world where messages bombard us everywhere we look, your audience can’t focus. To stand out, show them you care.This concept isn’t new.
Customer experience is at the heart of Aesop’s Fable about the Sun and the Wind. They bet on who could make a man remove his coat first.
Like your push advertising, the wind blew and blew. As a result, the man got cold and gripped his coat tighter. Similarly, the more you force your marketing messages on your audience the more they find ways to avoid them.
Then the sun burned brightly making the man so hot he removed his jacket. The sun was like your pull marketing. It’s useful for your audience; they actively look for it.
Like your mom, stop and appreciate your audience. They deserve your respect.
More next Monday...
Source: www.HeidiCohen.com
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Category Archives: 2016 President
No Money Down?
Here we go again, no money down mortgages. I know you are thinking…the market will crash again and it will be a mess! Not necessarily. Think of a VA loan. No money down but they are very scrutinous as to … Continue reading
Get Registered Now…It’s good for your business!
Usually I am ranting and raving about some one or something that makes it more difficult to do business. Not today, today it’s plain and simple…I am asking, suggesting or any other verb that denotes action in order to implore … Continue reading
This is not an easy business…
I just returned from the Florida REALTORS 4th District Conference in Key Largo. There was an amazing array of speakers and topics. I continue to attend these functions because our business is constantly changing. There was a wealth of YPNs … Continue reading
Possibly my BIGGEST rant of the year
Here it comes…this is my biggest rant of the month, maybe the biggest of the year! I will probably have permanent brain damage from the wall/desk/floor pounding after my altercation with this Broker. Let me set the stage: I have … Continue reading
There’s no place like home…
What an amazing week of meetings in our Nation’s Capitol, but it sure does feel good to back home. The last several days in Washington DC made me think of my profession as more than listing and selling houses. As REALTORS®, … Continue reading
Active or Pending?
This week’s Title tells all: If you have an executed contract, the listing should be in Pending with subject to inspections, third party approvals, etc. It should NOT be Active! It could also be Pending Back-up – signaling to all that your seller … Continue reading
Consistency and Follow-Up
Remember when we were little kids and played “Simon Says”? You had to do anything Simon said or you were out of the game. How about the game “Follow the Leader”, the same applied. Fast forward to the present day: … Continue reading
