Know Your Content Marketing Audience (AKA create marketing persona)

B2B content marketers spend time learning about their audience first hand.

But you must focus on the RIGHT audience, not just anyone. 

By knowing your audience better, you improve your content and reduce waste by:

1. Responding to specific audience needs. Ask customers what information they need.
2. Building trust. Talk to prospects and customers to develop relationships over time.
3. Stand out to your audience. By identifying readers’ needs, you can distinguish your content from other products in the consideration set.

 

Source: www.HeidiCohen.com