5 Actionable Blogging Tactics To Improve Your Blog Post Quality And Frequency
To support improved blog post quality while maintaining regular publishing frequency, here are 5 actionable blogging tactics.
1. Add Different Content Formats To Your Blog
Use your blog to deliver a variety of content formats, not just text!
2. Establish a Formal Editorial Process
To increase blog post quality bloggers use professional editors.
25% of bloggers have a formal editor.
3. Create regular or recurring columns
To support increased blog post frequency add regular or recurring columns to your blog content mix.
4. Add other voices to your blog
Don’t go it alone!
Top blogs like Content Marketing Institute and Social Media Examiner include articles by their staff as well as top thought leaders in their space. These blogs act like professional media entities complete with editors. (Hat tip: Lisa Doughtery of Content Marketing Institute and Lisa Jenkins of Social Media Examiner!)
By contrast, long time bloggers like Mark Schaefer and Michael Brenner selectively add other voices from marketers they know and respect. Often, these bloggers are regular contributors to help fill out the blog’s editorial calendar.
Or at a minimum, ask influencers and peers to contribute to your content in the form of comments as Crestodina did with the blogging survey. In Crestodina’s words, “A partner in content creation is a partner in content distribution.”
5. Update Your Best Blog Posts
Once you have an inventory of older posts, selectively updating existing content remains an easy way to fuel your blog.
Further, select only your best performing, road-tested content to update.