I know I may be dating myself but…remember the movie Cool Hand Luke with Paul Newman? There’s a classic line in the movie: “What we have here is a failure to communicate”. And that line is so appropriate because it describes one of the biggest complaints from our customers or former customers: a failure to communicate. In fact, it tops the list of complants that the public has to say about their agent or former agent.
The minute we receive a signed listing agreement, we begin to taper off in our communications with our customers. Have you ever gotten an expired listing with a customer because the previous agent did not communicate with them? Other than calling to show, there was no communication…no feedback from the buyers that went through the property. Nothing about if the home showed well or if there were things that could have been fixed, cleaned or just put away…does the home look good over the time it was shown…zip, zilch, nada, zero….nothing…NO communication at all. This is, as I mentioned before, the number one complaint about us! “What we have here is a failure to communicate.”
Until next week, my fellow Realtors…open your mouths and talk to your customers: Communicate!
From me to each and every one of you…Have a Happy Thanksgiving.
Until Next Monday…