2014 is on it’s way out and here comes 2015.
So What you say! Well in reading newspapers, periodicals and emails, advertising is in full gear for 2015. Everyone markets in their comfort zones, farm area etc. What about advertising in the areas that have been purchasing here in the US. When I research my area, Miami area, who buys here, I know I need to advertise in the areas where those Buyers come from.
Have you seen the piles of snow up north? Advertise to the Northern states. Maybe you or your family comes from one of these areas up north, market to that area. Carve out new farming areas, besides the usual.
Think outside the box and advertise in South America. You will be surprised at the results you get. Advertise with our beautiful sunshine, or an unbelievable sunset. Last night’s sunset was magnificent here in Miami or ______ (fill in the blank). Advertise our weather, a day at the beach. Can you imagine what the Northerners or South Americans will be thinking?
So my fellow REALTORS, have a most wonderful Holiday… …let’s be extra good to each other.