I just returned from the Florida REALTORS Mid-Winter Meetings. The theme was …Under All is The Land. I had never really thought about it because you take it all for granted. Home…The Wizard of Oz ended with Dorothy saying, I just wanted to go home.
When you were a child and you got hurt, you ran home, cause they would take care of you. Even if you were bad, you still went home cause you might get punished but they would still love you. Home is safety…security…love…maybe your blanket and teddy bear. These are all symbols of love, security and safety.
This is what we do every day. We create these feelings of love, security and safety. It really is amazing – there is no other profession that does what we do. But Matey, you say, I sell commercial real estate. Those kinds of real estate don’t create those emotions. Really? Think about it….you sell your clients a solid piece of investment real estate. You gotta believe they are buying for security, retirement, to increase their dollars for their children’s education. If that’s not security and safety, I don’t know what is!
So as Dorothy said in the Wizard of Oz…There’s No Place Like Home!
Until next Monday…